Case Studies

A selection of content and SEO programs I’ve built, led, and grown. Each case study covers the strategy, the execution, and the results, including what I’d do differently.

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Fortune 500 client
2025-2026

SEO & Organic
Growth

Workflow Scaling

Grew non-branded search by 183%

A Fortune 500 enterprise software client needed to own a complex, high-intent topic category in search—across multiple markets, from scratch. Over six months, I led content production from brief to final deliverable, scaling the US program while simultaneously piloting a test project in five international markets.

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Enterprise SaaS Client
2026

SEO & Organic
Growth

content strategy

Ranked 67% of new content in four weeks

For a large enterprise SaaS client in the AI and customer service space, we saw results in weeks. Here’s what the first phase of the program looked like, and why early velocity matters as much as long-term growth.

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Allaboutcookies
2022-2023

SEO & Organic
Growth

Team Leadership

Grew organic traffic 935% YoY

Built and led a full content program across an established-but-stale domain. Added new categories, optimized existing content, and managed a team of 7+ to drive compounding organic growth.

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Coupons.com
2015-2017

SEO & Organic
Growth

content strategy

Drove 300% annual organic traffic growth

Transformed an under-performing blog into a high-traffic content destination by building an SEO and content strategy from scratch, managing 9 freelance writers, and earning multiple Google featured snippets.

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MOVE.org
2019

Content Strategy

UX & Conversion

Improved page conversion by 16% and CTA clicks by 25%

Identified and resolved UX and conversion issues across high-traffic pages. Restructured content, improved mobile experience, and built the editorial framework that guided the team’s optimization work.

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Omniscient Digital
2025-present

AI & Workflows

content strategy

Building AI-assisted content workflows that balance efficiency and quality

I’m currently designing modular brief frameworks and AI-assisted workflows for a B2B content agency, with the goal of accelerating production at every stage while maintaining the quality standards that drive client results.

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Reach Out Any Time

I’d love to hear what you’re building.

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