Hi, I’m Catherine
Content & SEO Director
I build AI-powered programs that scale organic growth.
Companies I’ve Grown With
Coupons.com
Omniscient Digital
Houzz
HighSpeed
Internet.com
Reviews.org
AllAbout
Cookies.org
I Drive Results
10+ years leading content strategy, SEO, and editorial teams across B2B and B2C industries. I grow organic channels, build the systems that sustain them, and lead the people who execute them—now with AI workflows woven into every layer.
01
Organic Growth
Drove 935% YoY traffic growth and 300%+ annual organic gains across competitive, multi-category sites.
02
Team Leadership
Hired, managed, and coached 10+ full-time and freelance writers and editors, set team-wide strategy, standards, and quality bars.
03
AI & Content Systems
Designed modular frameworks and AI-assisted workflows that accelerate production without sacrificing editorial quality or brand voice.
04
Full-Funnel Strategy
Built content programs spanning SEO, UX, email, and social, with conversion wins including +25% CTA clicks and +16% page conversion.
My approach
I Build Teams and Systems, Not Just Content
Strategy Before Production
I map the keyword universe, funnel architecture, and content hierarchy before a single brief is written. Execution follows a clear, prioritized plan.
Systems That Outlast Me
I document everything: briefs, style guides, editorial playbooks, AI workflows. Teams I’ve led can execute at quality without me in every room.
AI as a Force Multiplier
I build AI-assisted workflows that increase team velocity and content quality without replacing the editorial judgment that makes content actually work.
Catherine McNally
Open to director-level roles and chats about where content and search are heading.
mcnally.catherine.m (at) gmail (dot) com