EFFECTIVE & ENGAGING CONTENT

I build content that empowers users.

My passion is creating content that speaks to readers in a friendly and clear way. I’ve used my skills as a user experience (UX) writer, content strategist, and editor to craft mindful and helpful content plus style guides and multi-channel campaigns for companies like Houzz, Coupons.com, and websites like Reviews.org and HighSpeedInternet.com.

MY AREAS
OF EXPERTISE

SEO Optimization

Keyword research, competitor and content gap analysis, and a mind for Google best practices.

UX Optimization

Thoughtful content that considers buyer personas and how information is best displayed online.

Content Strategy

Editorial calendar planning and content hub creation, as well as structure and outlines for individual pieces.

Blog Posts

Short- or long-form articles on tech, writing, gaming, travel, and more.

Research-Backed Reviews

Hands-on testing, thorough research, interviews, and a focus on the user equals helpful, actionable reviews.

Email Copy

Concise yet clear email copy complete with enticing CTAs.

WRITTEN
BY ME

WHAT OTHERS SAY

Victoria S.

Digital PR Lead, Clearlink
Catherine is one of the most talented and smart people I've ever worked with. I'm continually inspired by her drive, professionalism, and impeccable work. I've learned so much from working with Catherine and can't recommend any writer more.

Nick S.

Founder & CEO, The Grounded Company
Catherine is a talented copywriter... She has a keen eye for simple yet sophisticated writing that really hit home with our broad audience types. If you are looking for a strong, capable copywriter I would recommend connecting with Catherine.

Chelene F.

Content QA Editor, American Express
Where do I begin to describe the fantastic role that Catherine played at ExpertVoice? She moved seamlessly between the B2B and B2C audiences; the internal marketing clients loved her; she was a favorite of the creative director and marketing acquisition and UX teams; and delivered stellar copy every. single. time. Catherine is well-reasoned, researches solutions, is professional, thoughtful and always prepared to contribute in meaningful ways.

Sage T.

Sr. Director of Content Strategy, ExpertVoice
(Catherine's) personality is so energetic and easygoing, her ability to create copy quickly and skillfully is always impressive and her self-motivation to go above and beyond her role all combine to make her a ‘no-brainer’ hire.

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