EFFECTIVE & ENGAGING CONTENT

Looking for user-friendly, insightful content that converts and drives traffic? Let’s connect.

For more than 10 years, I’ve focused on creating content that speaks to readers and spurs them to action. I’ve used my skills as a copywriter, content strategist, and editor to create consumer- and business-facing content for companies like the US Air Force, Houzz, and Expert Voice, plus websites like Reviews.org and HighSpeedInternet.com.

MY SKILLS
& SERVICES

Research-Backed Reviews

Hands-on testing, thorough research, interviews, and a focus on the user equals helpful, actionable reviews.

UX Optimization

Thoughtful content that considers buyer personas and how information is best displayed online.

Content Strategy

Editorial calendar planning and content hub creation, as well as structure and outlines for individual pieces.

Email Copy

Concise yet clear email copy complete with enticing CTAs.

SEO Optimization

Keyword research, competitor and content gap analysis, and a mind for Google best practices.

Blog Posts

Short- or long-form articles on tech, writing, gaming, travel, and more.

MY LATEST
BLOG POSTS

WHAT OTHERS SAY

Victoria S.

Digital PR Lead, Clearlink
Catherine is one of the most talented and smart people I've ever worked with. I'm continually inspired by her drive, professionalism, and impeccable work. I've learned so much from working with Catherine and can't recommend any writer more.

Nick S.

Founder & CEO, The Grounded Company
Catherine is a talented copywriter... She has a keen eye for simple yet sophisticated writing that really hit home with our broad audience types. If you are looking for a strong, capable copywriter I would recommend connecting with Catherine.

Chelene F.

Content QA Editor, American Express
Where do I begin to describe the fantastic role that Catherine played at ExpertVoice? I managed her for close to a year, and during that time not a day went by that I wasn't just so very impressed by her. She moved seamlessly between the B2B and B2C audiences; the internal marketing clients loved her; she was a favorite of the creative director and marketing acquisition and UX teams; and delivered stellar copy every. single. time. Catherine is well-reasoned, researches solutions, is professional, thoughtful and always prepared to contribute in meaningful ways. It's been a pleasure to work with her and if I ever get the chance to work with or hire her (again), I absolutely will.

Sage T.

Sr. Director of Content Strategy, ExpertVoice
Catherine might just be one of the easiest hiring decisions I’ve ever made and I’m so awed and grateful for the year we have spent together. Her personality is so energetic and easygoing, her ability to create copy quickly and skillfully is always impressive and her self-motivation to go above and beyond her role all combine to make her a ‘no-brainer’ hire. Catherine is a favorite among both her team and the stakeholders of her myriad projects. Our loss is truly your gain — Catherine is (pun intended) one of the greats.

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