About Me
I think like a journalist, plan like a strategist, and build like someone who has to live with the system.
My career started with writing: city magazines, regional publications, and local newspapers. I found stories and made them matter. That foundation never left me, it just expanded.
Over the past 10+ years I’ve taken that editorial instinct into digital content, SEO, and content strategy by leading programs at companies like Houzz, Clearlink, and Coupons.com, and organizations like Kadena Air Base in Okinawa, Japan.
I built teams that consistently grew organic traffic in competitive, high-stakes environments. A 935% year-over-year traffic increase at Launch Potato. A 300% annual organic gain at Coupons.com. Featured snippets. Full-funnel content programs. Teams of writers and editors I’m genuinely proud to have coached.
Today I sit at the intersection of editorial craft, SEO strategy, and AI-assisted production. I use tools like ChatGPT, Claude, and AirOps to build workflows that help teams move faster. But I believe human judgment still leads. AI follows.
I believe the best content doesn’t just rank, it earns trust. And the best content programs don’t just produce, they compound.
Leadership Philosophy
I’ve managed direct reports, coached freelance teams, and collaborated cross-functionally with SEO specialists, product managers, and revenue teams.
Three principles show up consistently in how I lead:
01
Develop the Writer, Not Just the Draft
Editing a piece is easy. Helping a writer understand why it needed editing, and giving them the framework to get it right next time, is the work that actually scales a team. I invest in the feedback loop, not just the output.
02
Build Systems That Outlast You
The measure of a good content leader isn’t what the team produces when you’re in the room, it’s what they produce when you’re not. I document briefs, playbooks, style guides, and workflows so execution doesn’t depend on any one person, including me.
03
Strategy Means Saying “No” as Much as “Yes”
Every content calendar is a set of tradeoffs. I use SEO data, funnel coverage, and business context to prioritize ruthlessly. Clarity on what we’re not doing is half the strategy.
Salt Lake City, UT area
Open to remote roles nationwide and globally
B2B, telecom, cybersecurity, e-commerce, sales, media
Editorial Lead at Omniscient Digital, exploring director-level opportunities
Ten plus years of results, documented. See the programs, numbers, and thinking behind them.