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Hi there, I’m Catherine. I craft holistic SEO strategies and high-quality content that drive business growth.

  • SEO strategy
  • Content writing
  • Keyword research
  • On-page optimization
A woman seated with a laptop displaying the Google search home page, enjoying a cup of coffee. Illustrating a relaxed yet focused approach to online browsing and ranking high in the search results.

Brands & publications I’ve worked with

Why work with me?

I help you catch your audience’s attention—and keep it.

  • Human-written content
  • Targeted to search intent
  • Full-funnel analysis
  • Optimized for user experience
  • Helpful topics and content, no fluff
  • Data-driven strategy
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What I bring to the table

Find new opportunities​

I use data, industry trends, and competitor research to uncover content gaps and opportunities.

Copy briefs

Detailed copy briefs and outlines keep writers on track and content quality high—without dozens of revisions.

Search intent analysis

I define what your target audience needs and the type of content that resonates with them.

On-page optimization

Keep content fresh and conversions high with fact-checks, UX analysis, and SEO optimization.

Keyword research

I target a holistic mix of keywords to help you build topical authority and create a full content funnel.

Content roadmap

Build your editorial calendar based on business goals and priorities so you know what content to create first.

Don’t just take my word for it.

Here’s what happy clients and coworkers have to say.

“Catherine is a talented copywriter. She has a keen eye for simple yet sophisticated writing that really hit home with our broad audience types.”

Nick Stagge

“Catherine is one of the most talented and smart people I’ve ever worked with. I can’t recommend any writer more.”

Victoria Schmid

Discover what the right SEO strategy and content can do for you.

Data-driven

SEO Strategy

  • Topical map and keyword research
  • On-page optimization recommendations
  • Content roadmap

Detailed

Copy Briefs

  • Fully-developed outlines
  • Internal link suggestions
  • User experience and visual recommendations

helpful, human-written

SEO Content

  • 1,500- to 2,000-word articles
  • Optimized for SEO keywords plus meta title and description
  • Up to two rounds of revisions included