Hey there. Welcome to my site. If you haven’t guessed it already, my name’s Catherine.

I’ve been a writer for over 10 years, starting with a degree in Journalism and Mass Communication from the University of Minnesota-Twin Cities. My first real job out of college (excluding internships) was as a staff writer for an Air Force base newspaper. Interviewing military personnel and veterans was fascinating–I even got to fly an F-16 flight simulator machine. But I quickly realized I did not want to be a reporter and spend hours agonizing over headlines, the inverted pyramid, and AP Style.

After a few years, my writing career really took off. I found ways to mix marketing into my craft, and fell head over heels for content marketing.

I count myself lucky to have tried my hand at email writing, website copywriting, and even UI and app copy. (All of those are harder than they first seem.) So I figured I should take all the knowledge I’ve gathered over the years and do what I do best: write about writing. And UX. And SEO.

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